Ladies Demin Shorts
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color: grey

size: 3XL

ABOUT H&M

H&M, or Hennes & Mauritz AB, is a Swedish multinational clothing retail company known for its fast-fashion clothing for men, women, teenagers, and children. Here's an overview:

History: H&M was founded in 1947 by Erling Persson in Västerås, Sweden. Initially, it was named Hennes (meaning "hers" in Swedish) and sold only women's clothing. In 1968, the company acquired Mauritz Widforss, a hunting and fishing equipment store, and expanded its offerings to include men's clothing. This led to the rebranding as Hennes & Mauritz (H&M).

Business Model: H&M operates on a fast-fashion business model, which involves producing trendy clothing quickly and at affordable prices. This allows the company to respond rapidly to changing fashion trends and offer a wide range of clothing options to its customers.

Product Range: H&M offers a diverse range of clothing and accessories, including casual wear, formal wear, activewear, lingerie, and accessories such as jewelry, shoes, and bags. The company also collaborates with renowned fashion designers and celebrities to create limited-edition collections, which generate excitement and drive sales.

Sustainability: In recent years, H&M has placed an increased emphasis on sustainability and ethical practices in its operations. It has launched initiatives to promote recycling, reduce water usage, and improve working conditions in its supply chain. H&M also offers a garment collection program, where customers can donate old clothing for recycling.

Global Presence: H&M has a vast global presence, with stores in numerous countries across Europe, North America, Asia, and the Middle East. Additionally, the company sells its products online, allowing customers worldwide to access its offerings.

Brand Identity: H&M is known for its trendy and affordable clothing, catering to a wide demographic range. It appeals to fashion-conscious consumers who seek the latest trends without breaking the bank.

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